A+E | MYSTERIES XPLORED

We teamed up with A+E Networks for their launch of Mysteries Xplored, a free, ad-supported streaming television (FAST) channel available on Samsung Smart TVs. Unlike many other FAST channels that stream one show 24/7, Mysteries Xplored features over 15 shows that generally fall into 2 types of programming - earthly mysteries and alien mysteries.

Client: A+E | Product: Network Branding | Role: Concept. Logo Design. Design. Key-Art. Animation. Audio.

LOGO DESIGN
Stacked and horizontal versions implement the “X” icon differently.

Our goal was to create a visual identity for the channel, including the channel logo, that would inspire viewers to dive into the mysteries of our world and beyond. We created a library of environments inspired by mystifying places like Stonehenge, a dark forest, and an alien planet that became the backdrop for many of the full screen graphics, including the channel’s key art and IDs.

KEY-ART