HISTORY | ROOTS

Over Memorial Day weekend History launched its much anticipated four-night event revisiting one of the most talked-about TV series of our time: Roots. 

Our goal was to create an emotional, memorable teaser that treated the content with historical accuracy. Based on authentic schematics of actual slave ships, we created a 3’ x 4’ ink illustration on paper. The practical illustration became the backbone of our animation with 3D fluids added to simulate ink flowing from a pen. 

The teaser won Gold for On-Air Illustration at the PromaxBDA Design Awards.

 

Client: HISTORY | Product: Teaser | Role: Concept. Design. Illustration. Animation. Music.


PROCESS

Initial styleframes illustrating our ink on paper concept.

roots_boards.jpg

Reference for slave ship illustration is based upon original document from circa 1788.

roots_slaveship.jpg

Inking style exploration.

roots_sketch_01.jpg

Slave ship pre-ink sketch.

roots_sketch_02b.jpg
Photo 26-02-2016 13 03 33.jpg

Final inked drawing. This was scanned on a drum scanner at very high resolution to maintain the hand-drawn characteristics. 

roots_sketch_05.jpg
 Completed "Know His Name" artwork.

Completed "Know His Name" artwork.

 Ruler showing the sheer scale of these hand-inked illustrations.

Ruler showing the sheer scale of these hand-inked illustrations.


CG exploration of ink droplet fluid simulation.

roots_cg.jpg
 "Roots" logo development – Liquid Ink.

"Roots" logo development – Liquid Ink.

 "Roots" logo development – Line Illustration.

"Roots" logo development – Line Illustration.

 Final execution.

Final execution.