HISTORY | CAR WEEK SHARKS
A little tongue-in-cheek humor never hurt anybody! In response to Discovery’s uber successful “Shark Week” History launched its inaugural Car Week with a rollout of these 3 spots.
Collaborating closely with the creative team at History, we developed the concept to inset a shark into scenes from each of three hit shows - Pawn Stars, American Pickers, and Ice Road Truckers.
History provided show footage into which we composited a great white shark. The result is three irreverent, standout promos that drove viewership to the weeklong event.
Client: HISTORY | Product: Teaser | Role: Animation. VFX.