HISTORY | CAR WEEK SHARKS

A little tongue-in-cheek humor never hurt anybody! In response to Discovery’s uber successful “Shark Week” History launched its inaugural Car Week with a rollout of these 3 spots.

Collaborating closely with the creative team at History, we developed the concept to inset a shark into scenes from each of three hit shows - Pawn Stars, American Pickers, and Ice Road Truckers.

History provided show footage into which we composited a great white shark. The result is three irreverent, standout promos that drove viewership to the weeklong event.

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Client: HISTORY | Product: Teaser | Role: Animation. VFX.