FIFA WORLD CUP QATAR 2022™ | THE WHISTLE
As fans around the world celebrate the arrival of the FIFA World Cup Qatar 2022™, we’re doing some celebrating of own for our commercial for the biggest sporting event in the world.
The epic :70 spot created for The Supreme Committee for Delivery & Legacy of the World Cup takes viewers around the globe to Mexico, Germany, Japan, Argentina, and Qatar. In the first half of the spot, the international vignettes showcase extraordinary moments in real-time, but when the whistle commences the tournament, time slows down in each of the vignettes, bringing the world’s focus to Qatar.
We wanted this spot to depict the global phenomenon that is the FIFA World Cup™, and how so many different moments and memories come out of one shared experience.
To solve the challenge of multiple international locations, we shot the highly technical production primarily at Thunder Studios’ XR Stage in Los Angeles and created photorealistic background plates of the Buenos Aires skyline, Al Bayt Stadium, and Lusail Stadium, where the kick-off and final games will be played. In addition, sets and practical locations were used.
To achieve the super slow motion central to the concept of the spot, we shot with a Phantom camera and augmented the slow-mo footage with photorealistic VFX.
Client: Supreme Committee for Delivery and Legacy | Product: Commercial | Role: Direction. Live Action Production. Editorial. Color Grading. Design. Animation. VFX. Music.
