DISCOVERY | SHARK WEEK 2023

Shark Week is back for its 35th year and we were so excited to dive in to creating the on-air branding for the second time with our friends at Discovery.

For this year’s theme we immerse viewers in deep waters inhabited by - you guessed it - SHARKS! Starting with a :15 teaser, we designed and animated rich underwater environments filled with everyone’s favorite apex predator. The promo, branded entertainment, and on-air navigation system were designed to be Messaging First but feature sharks in every element.

Thank you to the team at Discovery for inviting us to be part of Summer’s Biggest Splash!

Client: DISCOVERY | Product: Teaser, Branding, Promo, Branded Entertainment & On-Air Graphics Package | Role: Concept. Design. Animation.