Destination America, part of the Discovery family, recently pivoted to become a network that aims to bridge the gap between true life experiences and the unknown. With its programming now focused on the supernatural and paranormal, the network came to us to help align its on-air look with its new direction.

We created The Glitch and The Glow: two design concepts inspired by irregularities and the supernatural seen in DA’s programming. We merged these two looks to create an on-air identity that includes promo & navigational elements.

All promo elements are fully customizable with an easy-to-use After Effects toolkit to ensure unlimited variety. The robust toolkit allows for easy creation of custom backgrounds and transitions using footage & stills.

The on-air rebrand was the first step in a 360, multi-platform campaign across linear, digital, and social media.


Client: DESTINATION AMERICA | Product: Branding, Promo Toolkit, On-Air Navigational Elements | Role: Concept. Design. Animation.